[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ] There’s so much excitement in starting a business, that one of the first things people think about when designing a brand is their logo. In my experience, it’s definitely the most important, but should actually be the last thing to determine. … Read More
Brand Design: Design Language
[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ] Design Language goes a long way in establishing the look and feel of your brand. Design subtleties play a big role in setting yourself apart from other brands and really solidifies a visual identity. One of the most comprehensive brand books … Read More
Brand Design: Color Scheme
[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ] When it comes to designing a brand from scratch, I like deciding colors first. I feel colors have the subtle, yet deepest psychological and emotional effect on your audience, so to me, it makes sense to use this as your brand’s … Read More
Where To Start When Designing A Brand
You have a great idea for a business or maybe even a passion project. One of the most exciting things about starting up is dreaming about how you’ll leave your mark. After all, there’s a certain sense of pride with how that particular mark will look, and how it will make you feel. More importantly, you begin to wonder how … Read More
Brand Design: Typography
[ This article is part of my Brand Design series “Where To Start When Designing A Brand” ] Typography is one of my favorite things to work on when developing brands. The right font combinations really bring the brand’s message to life. Whenever I consult with clients, I love reviewing the 10 Commandments of Typography by Designmantic. It’s just … Read More